Cookie Policy | Yellow Bulldog

Why Yellow Bulldog Likes Cookies



Cookies! Hurrah. Who doesn’t like cookies? Bad people, that’s who. But this isn’t about delicious chocolate chip biscuits. This is about how we keep track of who is visiting Yellow Bulldog. That’s almost as important as biscuits. For our American friends, a biscuit is like a cookie, except a cookie is a particular type of biscuit, so a biscuit and a cookie are both the same, and distinct. Literally nobody knows the ramifications of this.

This page sets out the cookie policy of Yellow Bulldog ("we", "us" and "our") and explains how we use cookies on our Website. It does not explain how we eat cookies, which involves hot milk, and Mozart.

By using our Website ( - the "Website”), you acknowledge your acceptance of the provisions in our cookie policy.

We may amend our cookie policy at any time and all changes will be made on this page. The changes will take effect once they have been posted on the Website. Therefore, you should review these terms on a regular basis. By continuing to use the Website after the posting of such changes, you will be deemed to have accepted those changes. So, let’s talk about how that cookie crumbles.

What is a cookie?


‘Oh no’, the internet cries, they’re tracking our cookies! So begins the panic, the screaming, the riots. But let’s start at the beginning. What’s a cookie? It’s an innocuous alphanumeric (big word, we used it in on purpose to sound smart) file, which leaves a tiny reference point on a website when you visit from your browsing device. Think of it like an itty-bitty digital footprint.

But wait, does that mean people can use these digital footprints to track me back to my home and murder me in my digital sleep!? No. It doesn’t. Cookies are designed to provide a unique, tailored experience on every website. It’s basically a little note so we know who you are, and what your preferences are, next time you visit.

How Yellow Bulldog Use Cookies


In tailoring our rather wonderful online service to each unique customer, we may use cookies to collect information about your device. That’s things like your IP address, operating system and browser type. This is all for administrative purposes. This is statistical data about your browsing habits and patterns, and does not identify you as an individual. We will not turn up at your house, and tell you how great your cookies are.

If you agree, we may obtain information about your general internet usage by using a cookie file. The Website then uses these cookies to distinguish you from other users of the Website. This doesn’t just help us deliver a more personalised service, it also helps us improve the Website based on statistical data about browsing habits. That doesn’t sound awful, does it?

Types of Cookies Used on Yellow Bulldog

The cookies we use are analytical cookies that are split between performance cookies and functionality cookies. Wait, what?

Performance cookies may sound like some sort of internationally banned digital steroid, but they’re actually a simple file collecting information about how you use the Website. They mean we can recognise and count the number of visitors to our Website, and ensure we arrange everything so you can find what you’re looking for more easily. It’s like having a bell above the door, and keeping an eye on how everyone wanders around the merchandise. These cookies do not collect information about your identity. The information these cookies collect is anonymous and is only used to improve the performance of the Website. By using the Website you agree that we can place these types of cookie on your device.

Functionality cookies are the bureaucratic arm of the cookie army. They allow the Website to remember the choices you make, such as your user name, language, or the region you are in, and provide enhanced features. Enhanced you say? Now we’ve got your attention. These cookies are also used to remember changes you have made to text size, font and other parts of the web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect is usually anonymised and they do not gather information about you that could be used for advertising or remembering where you have been on the internet. They are not intrusive. They are not out to get you. But they do make using our Website easier. By using the Website you agree that we can place these types of cookie on your device.

We use two types of cookies on this Website; strictly necessary and performance cookies. We offer the user the ability to disable any performance (non-essential) cookie as described below. Because everyone likes a summary table, we’ve gone and made one up for you!


Performance Cookies

These Cookies collect information to allow us to improve the site.

Cookie Name




Google Analytics

This bad boy probably holds the most territory on the digital block. It’s widely used on this here World Wide Web for a variety of important anonymous tracking information. We use it to compile reports and to help us improve the Website, including the number of visitors to the Website, where visitors have come to the site from and the pages they visited.

Strictly necessary

Cookies that are essential for the operation of the Website.

Cookie Name




eSellerPro Session

These exciting little nuggets form the backbone of our e-commerce retail. They store information on your basket of digital goods, and checkout process. Blocking any of these cookies will make this Website fail to work as an e-commerce site and it won't be possible to buy products anymore. You’d be sad. We’d be sad. Everyone would be sad.

You may refuse to accept cookies by activating the setting on your browser that allows you to block the setting of all or some cookies. But with great power, comes great responsibility. If you decide to block cookies on your browser, you may be unable to access all, or parts, of the Website. That means no awesome gaming merchandise for you! Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit the Website.

All of our cookies will expire at the end of your browser session. However, if your browser is not closed for any reason, all our cookies will expire after 2 years. But really, you should probably close your browser at last once every 6 months. Unless you’re some sort of cookie storing crazy person.

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